Interview with Marina (Fitness PLUS Concept)

We are planning to introduce the Black Forest Accelerator´s participants by interviewing them. Our fist interview partner is Marina Kanke, the Founder and CEO of Fitness PLUS Concept

About Marina Kanke.

Marina Kanke was born in Siberia and she was raised in Germany since she was five. She spent some of her time travelling around Australia and afterwards she decided to study International Business in Germany. She’s been working for three and a half year in a company for Customer Loyalty Programs, where she leaded a team of two persons.

At present she is one of the participants for The Black Forest Accelerator, where she is full time dedicated to bring her idea into a business.

BFA.- What do you like to do?

M.K.- I love working in marketing, especially with new ideas. I like planning carefully proper approaches. I like to do all this, being creative and surrounded by an inspiring team and creative atmosphere.

In my leisure time I like sharing time with my friends and enjoy cooking evenings, practicing sports, and also going to clubs.

BFA.- What is Fitness Plus Concept about?

M.K.- Fitness Plus Concept is the app for gyms to improve customer loyalty. Simple & digital. The direct communication channel to the customer with reward system.
Our goal is, together with gyms, to turn satisfied customers into loyal customers and loyal customers into “enthusiastic ambassadors”


BFA.- How do you think your project provide benefits to society?

M.K.-I think it works in two ways. In the one hand it works for the gym owners providing them a technical solution to increase customer loyalty, and in the other hand it works for the members of the gym providing them a tool to increase their performance.

BFA.- What is the stage of your project?

M.K.- I’m at the beginning. Just yesterday (the interview took place the 1st of August) sign up the company and now my next steps are aiming to look for investors.

To what my App refers and its first entrance into the market in this early stage, there are two clients so far, interested in using it for their Gyms.




BFA.- Why did you decided to become an entrepreneur?

M.K.- I have always thought of it since I was young. During my studies I owned a kind of consulting company.

After studying and some years working for a company, I thought it was about time to make a change. I could have tried to go to another company but I decided to go for something that I always wanted to do, and  work in something that I’m really passionate about: Customers Relationships regarding to a field which I’m really related to: sport and gym memberships.

BFA.- Why did you decided to apply for Black Forest Project?

M.K.-I had already read about The Black Forest Accelerator and it was a friend of mine who sent me the link for applying for the Startups Program.

For me this was a sign, an opportunity to try it and get into the entrepreneur world.

BFA.- In which ways has the BFA supports your project?

M.K.- The first thing which was very interesting for my idea is that there was an applying test over my business idea and proved if  it had any chance. Having the possibility of joining was a first step to reinforce me.

They also provide me an interesting placement to what my business’s interest area it refers, a beautiful place to work , surrounded by an inspiring environment, the possibility of being mentored even after the end of the program, and the seed investment.

BFA.- What do you think BFA provides to society?

M.K.- To show that even in small areas there are smart people with great ideas who works to support the idea of Startups.

BFA.- What would you highlight of this experience of bringing up your own project within the accelerator?

M.K.-In first place I would highlight the possibility of getting in touch with inspiring people and successful business people, and also to work in an office where the rest of the people are in the same situation, creating a very encouraging context.